Meet the Back-end Team

Ollie Dudfield

Ollie Dudfield
Executive Director, Sport for Development Coalition

Ollie Dudfield is the Executive Director of the Sport for Development Coalition. He leads the backend team supporting collective action to create an enabling policy environment, measure impact at scale and unlock new investment in using sport as a tool for positive social change. Prior to joining the Coalition he led the Commonwealth Secretariat’s Sport for Development and Peace team, supporting 54 member countries to enhance the contribution of sport to sustainable development. In this role he spearheaded the intergovernmental organisation’s globally recognised initiatives on sport and the Sustainable Development Goals. 

Over his career Ollie has worked with multiple UN and intergovernmental agencies, national governments, NGOs and sporting organisations on Sport for Development policy design, strategy and partnership projects.  He is the author of multiple publications on enhancing the contribution of sport to social and economic development. He started his career in basketball, working as a coach and technical director in the national systems in Australia and New Zealand.

Simon Lansley

Simon Lansley
Strategic Communications Manager, Sport for Development Coalition

Simon Lansley is the Strategic Communications Manager of the Sport for Development Coalition. He leads and co-ordinates all Coalition activity around its brand and narrative, working in collaboration with Communication Leads at organisations across the network. He also oversees all PR and media engagement, and digital and social media activity.

Prior to joining the Coalition, Simon spent 16 years at the UK’s national news agency, the Press Association, where he was Sports Editor and Editorial Director, before moving into the Sport for Development sector as Head of Marketing & Communications for Street League, the sport for employability charity. He has also worked as a consultant for numerous charities and governing bodies in and around sport, ranging from FIFA and the Football Association to Terre des Hommes and Amnesty. He is founder of ConnectSport, the not-for-profit media channel and online directory focused on sport for social change in the UK, and is Senior Consultant for the International Platform on Sport and Development, sportanddev.

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Kelly SmithKelly Smith
Insights & Engagement Officer, Sport for Development Coalition

Kelly co-ordinates engagement and consultation with Coalition supporters and sector stakeholders, as well as supporting the delivery of events and activities that contribute to the SFDC’s advocacy. She also supports on the impact pillar of the Coalition’s business plan through supporting the collation of data, research and resources to assist Sport for Development organisations in demonstrating their impact. 

Prior to joining the Coalition, Kelly worked as an Evaluation and Learning Consultant at inFocus Consulting. In this role she undertook numerous research and evaluation projects as well as M&E capacity building activities for organisations within the Sport for Development sectors and the wider charity sector. Kelly is a co-founder of 'Run the Bases', a Sport for Development project focused on empowering girls and young women, and she has worked and volunteered in a number of different Sport for Development organisations in the UK and internationally.

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Meet the Sport for Development Coalition Board