Launched on 25 September 2025, the Pride in Place Strategy empowers local communities by shifting power and funding away from Westminster to strengthen places and support disadvantaged areas. Sport plays a central role, uniting communities, improving health, and empowering young people.
Investing in Grassroots Facilities
- £400m for new and upgraded local sports facilities.
- Neighbourhood Boards, including residents, decide how funding is spent.
- Impact Fund supports public spaces, play areas, and leisure facilities.
- Why it matters: Modern, safe facilities increase participation and reduce inequalities.
Enhancing Community Cohesion
- Clubs can improve or take ownership of local assets.
- Community-led projects ensure funding meets local needs.
- Sporting Assets of Community Value protections secure key grounds.
- Partnerships with national bodies strengthen grassroots venues.
- Why it matters: Local ownership boosts social cohesion, volunteerism, and community networks.
Promoting Health and Physical Activity
- Community programmes can reduce inactivity by 2.5% in deprived areas.
- £250m from Sport England funds 100 place-based health initiatives.
- Green Infrastructure ensures every home is within a 15-minute walk of sports spaces.
- Why it matters: Accessible spaces keep residents, especially youth, active and healthy.
Empowering Young People
- Cadet Forces expansion by 30% in deprived areas improves education and job prospects.
- Sports organisations foster inclusion, confidence, and life skills.
- Why it matters: Engaging youth in sport reduces isolation and strengthens communities.
Get Involved
- Join Neighbourhood Board discussions.
- Apply for funding for facilities or programmes.
- Partner to create inclusive sporting events.
Sport for development can build healthier, safer, and more connected communities.
