ukactive has announced that National Fitness Day 2020 will take place on Wednesday 23rd September, with organisers promising it will be the ‘biggest unified celebration of fitness in the UK’s history’.
The annual day of physical activity takes on special resonance this year following the Covid-19 pandemic and lockdown.
The theme for this year’s National Fitness Day will be ‘Fitness Unites Us’ with a focus on bringing together communities. Gyms, leisure facilities and activity providers across England, Wales, Scotland and Northern Ireland will participate, with organisers hoping to see up to 10 million people being more active as a result of the day.
It will be supported by outdoor adventure specialist Bear Grylls, who will help kick-off the activities on the day. He said: “Now, more than ever, we need to help our communities to stay active, healthy and positive in the face of this global crisis.”
ukactive will again co-ordinate the day, mobilising more than 4,000 of its members to host free activities that get people moving. Regional events will be announced in the coming weeks, featuring a combination of safe and socially distant activities, and virtual activities available online via the National Fitness Day Activity Finder.
National Fitness Day 2020 will also form the backbone of the inaugural Great British Week of Sport, which will be officially launched in August.
Huw Edwards, CEO of ukactive, said: “Physical activity has never before played such a vital role in our lives, highlighted by the COVID-19 pandemic.
“Physical activity forms the fabric of our society, from supporting better community cohesion to improving mental health and wellbeing, reducing loneliness and anti-social behaviour, and boosting productivity in the workplace.
“National Fitness Day 2020 will truly unite us in recognising the myriad benefits that being active can bring to every person and every community across the UK, regardless of age, background, race or ability.”
Register your event, activity or offer at nationalfitnessday.com to promote to the public – when the National Fitness Day Activity Finder goes live.
After registering your event, you will have access to download the free National Fitness Day digital marketing toolkit. Use the toolkit to promote your event, activity or offer via marketing materials across facilities, communities and social media.